I just came back from Ikano, saw their Daiso shop, made me amazed by how true by what they said in their Corporate Branding at here. They emphasize on 3 main cores. Quality, Variety, Uniqueness. It’s very true once you step into the shop from a foreign point of view. I don’t really know much but this is from Wiki.
Daisō or The Daisō is the largest franchise of 100-yen shops in Japan owned by Daiso Sangyo Corp. Daiso has a range of over 100,000 goods, of which over 40 percent are imported goods, many of them from China. Many of these are own-brand goods. Daiso sets itself apart from other 100 yen shops by choosing not to sell closeout or factory second merchandise. Instead, they keep prices low by purchasing directly from manufacturers in very high volume, a strategy often compared to Wal-mart. In 2004, Daiso also started selling items priced at multiples of 100 yen, such as 200, 300, 400 or 500 yen. Examples of such items would be children’s clothing or large toys. This may be the start of a change to competing with other-than-100 yen outlets such as Don Quijote.
Daiso has 2,500 stores in Japan, and 522 stores overseas, in Singapore, Taiwan, Hong Kong, Korea, Thailand, Philippines, Indonesia, Canada,U.A.E, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Macau, Malaysia, New Zealand, Russia, Romania, Australia and the United States of America. However, the stores in South Korea do not have a specific price point.
In Malaysia this is the list of shops… well but i think it is outdated. perhaps you can comment if you found a new outlet.
1.Name : Daiso, 2nd Floor, The Curve
Address : Lot 209,210,211,212 2nd Floor, 6 Jalan PJU 7/3, Mutiara Damansara 47810 Petaling Jaya, Selangor, Malaysia
Floor area : 6,456ft2(600m2)
Opened : 13 December 2008
2. Name : Daiso, Melaka
Address : Fl-30,Level 1,Dataran Pahlawan Melaka Megamall,Jalan Merdeka,75000 Bandar Hilir, Melaka, Malaysia
Floor area : 6,036ft2(561m2)
Opened : 12 September 2009
3. Name : Daiso, Kota Kinabalu
Address : Unit No S-101a, 2nd Flr,1 Borneo Hypermall, Kota Kinabalu, Sabah, Malaysia.
Floor area : 6,889ft2(640m2)
Opened : 7 June 2008
4.Name : Daiso IOI
Address : BAIFU (M) SDN BHD Lot ES 1A, Second Floor, IOI Mall,Batu 9, Bandar Puchong Jaya,47170 Puchong, Selangor, Malaysia.
Floor area : 7,554ft2(702m2)
Opened : 28 March 2009
5. Name : Daiso Bukit Bintang
Address : Sungei Wang Plaza,Jalan Bukit Bintang,55100 Kuala Lumpur
Floor area : 5,079ft2(472m2)
Opened : 28 March 2008
Well perhaps the illustration here will tell you more =)
and just some pictures via Daiso at TheCurve.
As for me, it’s simple convenient and cheap. Really reflect on the branding they wanted to make, unique as the point of view everything is from Japan though made in China, and also cheap. See you again next time =)