{"id":744,"date":"2011-09-14T17:03:37","date_gmt":"2011-09-14T17:03:37","guid":{"rendered":"http:\/\/blog.japhethlim.com\/?p=744"},"modified":"2016-10-24T10:17:15","modified_gmt":"2016-10-24T10:17:15","slug":"greenpeace-uses-adorable-animals-to-encourage-painting-roofs-white","status":"publish","type":"post","link":"http:\/\/blog.japhethlim.com\/index.php\/2011\/09\/14\/greenpeace-uses-adorable-animals-to-encourage-painting-roofs-white\/","title":{"rendered":"Greenpeace Uses Adorable Animals to Encourage Painting Roofs White"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p style=\"text-align: center;\"><span style=\"line-height: 19px;\"><a style=\"color: #ed1e24; text-decoration: none;\" href=\"http:\/\/blog.japhethlim.com\/wp-content\/uploads\/2011\/09\/greenpeace-white-is-new-green1-537x409.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-745 aligncenter\" style=\"border-style: initial; border-color: initial;\" title=\"greenpeace-white-is-new-green1-537x409\" src=\"http:\/\/blog.japhethlim.com\/wp-content\/uploads\/2011\/09\/greenpeace-white-is-new-green1-537x409.jpg\" alt=\"\" width=\"537\" height=\"409\" srcset=\"http:\/\/blog.japhethlim.com\/wp-content\/uploads\/2011\/09\/greenpeace-white-is-new-green1-537x409.jpg 537w, http:\/\/blog.japhethlim.com\/wp-content\/uploads\/2011\/09\/greenpeace-white-is-new-green1-537x409-300x228.jpg 300w\" sizes=\"auto, (max-width: 537px) 100vw, 537px\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\">I saw this Article, quite impressive with the message it is trying to send, somehow thinking ever if this will pass by in the context of Malaysia because we are in the tropical heat zone, oh well maybe wait till Najib wants his 1M logo to be promoted in more &#8220;attractive green&#8221; way, haha!<\/p>\n<p style=\"text-align: justify;\">Greenpeace has recently come out with a pretty great (and totally adorable) ad campaign to promote the white roof movement. Their new \u201cWhite is the New Green\u201d ads encourage residents nationwide to<a href=\"http:\/\/inhabitat.com\/nyc\/help-the-white-roof-project-paint-the-rooftops-of-an-entire-east-village-block\/\"> paint their roofs<\/a> white, not only to conserve energy and cool down their local\u00a0environment but to take\u00a0the necessary steps in preserving the natural\u00a0<a href=\"http:\/\/inhabitat.com\/peruvian-team-paints-mountain-white-to-rehab-a-melted-glacier\/\">habitats<\/a> of polar animals.<\/p>\n<p style=\"text-align: justify;\">Black tar and shingled<a href=\"http:\/\/inhabitat.com\/house-ocho-is-a-green-roof-mountain-retreat-tucked-away-in-carmel-california\/\"> roofs<\/a> can reach a surface temperature of nearly 200 degrees Fahrenheit in the summer, contributing significantly to the environment\u2019s growing heat issues and energy waste. The extreme temperatures are not only sweltering for\u00a0<a href=\"http:\/\/inhabitat.com\/nyc\/the-palms-combines-best-of-summer-in-nyc-dumpster-pools-outdoor-music-local-food\/\">citizens and cities<\/a> but also melting northern ice caps and destroying the homes of animals such as\u00a0<a href=\"http:\/\/inhabitat.com\/eco-art-polar-bear-clouds-raise-spirits-and-awareness\/\">polar bears<\/a>, arctic foxes, and hares.<\/p>\n<p style=\"text-align: justify;\">If rescuing cute\u00a0<a href=\"http:\/\/inhabitat.com\/polar-bears-sugar-cubes-melt-away-in-your-morning-coffee\/\">animals<\/a> isn\u2019t a compelling enough argument, money certainly should be. A roof covered with solar-reflective white paint reflects 90 percent of\u00a0<a href=\"http:\/\/inhabitat.com\/mit-unveils-solar-power-system-that-doesnt-need-sunlight\/\">sunlight<\/a> as opposed to the 20 percent reflected by traditional black roofs. This reduces energy use and air conditioning costs immensely. This equated to $735 million a year, according to\u00a0<a href=\"http:\/\/inhabitat.com\/having-white-roofs-would-save-the-u-s-735-million-per-year\/\">Secretary of Energy<\/a>, Dr. Steven Chu, if 85% of the buildings in the US are to implement white roofs.<\/p>\n<p><span style=\"line-height: 19px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-749\" style=\"border-style: initial; border-color: initial;\" title=\"greenpeace-white-is-new-green3-537x409\" src=\"http:\/\/blog.japhethlim.com\/wp-content\/uploads\/2011\/09\/greenpeace-white-is-new-green3-537x409.jpg\" alt=\"\" width=\"537\" height=\"409\" srcset=\"http:\/\/blog.japhethlim.com\/wp-content\/uploads\/2011\/09\/greenpeace-white-is-new-green3-537x409.jpg 537w, http:\/\/blog.japhethlim.com\/wp-content\/uploads\/2011\/09\/greenpeace-white-is-new-green3-537x409-300x228.jpg 300w, http:\/\/blog.japhethlim.com\/wp-content\/uploads\/2011\/09\/greenpeace-white-is-new-green3-537x409-150x114.jpg 150w\" sizes=\"auto, (max-width: 537px) 100vw, 537px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\">We recently reported on a few groups in New York who have been painting the town and gaining national recognition.\u00a0<a href=\"http:\/\/www.nyc.gov\/html\/coolroofs\/html\/home\/home.shtml\">NYC Cool Roofs<\/a>,\u00a0<a href=\"http:\/\/www.whitetopsnyc.org\/\">White Tops NYC<\/a>, and the\u00a0<a href=\"http:\/\/www.whiteroofproject.com\/\">White Roof Project<\/a> have painted thousands of square feet of city block roofs with reflective white paint.<\/p>\n<p style=\"text-align: justify;\">Former president Bill Clinton is also an advocate for the cause, saying on The Daily Show with Jon Stewart \u201cEvery black roof in New York should be white, every roof in Chicago should be white, every roof in\u00a0<a href=\"http:\/\/inhabitat.com\/clinton-library-goes-leed-platinum\/clinton-library-goes-leed-clinton-library-leed-clinton-library-little-rock-leed-platinum-building-green-building-leed-accreditaion-leed-platinum-leed-architecture-green-library\/\">Little Rock<\/a> should be white. Every flat tar surface roof anywhere! In most of these places, you could recover the cost of the paint and the labor in a week.\u201d<\/p>\n<p>Read more:\u00a0<a href=\"http:\/\/inhabitat.com\/greenpeace-uses-adorable-animals-to-encourage-painting-roofs-white\/#ixzz1XwmX143J\">Greenpeace Uses Adorable Animals to Encourage Painting Roofs White | Inhabitat &#8211; Green Design Will Save the World<\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.japhethlim.com\/wp-content\/uploads\/2011\/09\/asdafe1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-750\" title=\"asdafe\" src=\"http:\/\/blog.japhethlim.com\/wp-content\/uploads\/2011\/09\/asdafe1.jpg\" alt=\"\" width=\"566\" height=\"391\" srcset=\"http:\/\/blog.japhethlim.com\/wp-content\/uploads\/2011\/09\/asdafe1.jpg 708w, http:\/\/blog.japhethlim.com\/wp-content\/uploads\/2011\/09\/asdafe1-300x207.jpg 300w, http:\/\/blog.japhethlim.com\/wp-content\/uploads\/2011\/09\/asdafe1-150x103.jpg 150w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I saw this Article, quite impressive with the message it is trying to send, somehow thinking ever if this will pass by in the context of Malaysia because we are in the tropical heat zone, oh well maybe wait till Najib wants his 1M logo to be promoted in more &#8220;attractive green&#8221; way, haha! Greenpeace&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164,165],"tags":[],"class_list":["post-744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climate-change","category-environmental-issues"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Greenpeace Uses Adorable Animals to Encourage Painting Roofs White - JAPHETH LIM.COM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.japhethlim.com\/index.php\/2011\/09\/14\/greenpeace-uses-adorable-animals-to-encourage-painting-roofs-white\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenpeace Uses Adorable Animals to Encourage Painting Roofs White - JAPHETH LIM.COM\" \/>\n<meta property=\"og:description\" content=\"I saw this Article, quite impressive with the message it is trying to send, somehow thinking ever if this will pass by in the context of Malaysia because we are in the tropical heat zone, oh well maybe wait till Najib wants his 1M logo to be promoted in more &#8220;attractive green&#8221; way, haha! 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